Efu Life Assurance Ltd.

In 1990, the Government of Pakistan reopened the life insurance business to the private sector organizations and EFU Life Assurance Ltd started operations in November 1992 as the first private sector life insurance company. In early 1993, EFU Life commenced writing group life insurance business and by March 1994, the company began writing its individual life business. EFU Life is managed by a team of professionals with extensive life insurance experience in the United Kingdom. This has helped the Company establish a professional culture unique amongst life insurance business in Pakistan. The Company has a growing branch network of over 112 branches through out the country with employee strength of over 2,800 personnel in its sales force and around 190 personnel at its main offices in Karachi and Lahore. The company employs 4 full time actuaries and also has an active involvement of one of the leading actuarial firms in the country. For bancassurance, the Company has a relationship with over 19 major banks and offers simple to sophisticated life insurance products. For Group Benefits, EFU Life has a marketing team which focuses on providing life insurance coverage to corporate entities and bank clients. EFU Life is the first life insurance company in Pakistan to be awarded the ISO 9001:2008 certification, and also the only life insurance company to have an "Insurer Financial Strength" rating which is currently AA-, Outlook: Stable, by JCR-VIS, an affiliate of Japan Credit Rating agency