As an e-Commerce Specialist, you will create and implement strategies that make online transactions possible. You will organize, develop, and execute website marketing plans.
As Search Engine Optimization Specialist you will responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines.
You will be also responsilbe to develop content to include keywords or phrases in order to increase traffic to website. SEO specialists conduct various testing methods in design, layout and advertising techniques in order to gain the most organic and paid traffic.
Roles and Responsibilities
Write and edit product content that will be published on e-Commerce websites/portals.
Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms.
Provide support in other areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media.
Be a subject matter expert to assigned product categories.
Identify SEO best practices regarding inventory, pre-orders, and pricing policies.
Monitor changes in product sales by using web analytics, Develop and execute successful SEO strategies
Ability to multitask and meet deadlines while maintaining attention to detail.
Outstanding ability to think creatively, strategically , and identify and resolve problems
Excellent verbal and written communication skill
Ability to work within a team and independently
Familiarization Google analytics
Experience with website optimization tools
Strong organizational, time management, and analytical skills
Requirements
Minimum of 3+ years experience in a fast-paced, e-Commerce business.
Hands-on experience in managing and maintaining e-Commerce websites/portals.
Knowledgeable of the e-Commerce space that includes marketing strategies, various leading e-Commerce website builders (e.g. Shopify, Elementor),
product development, competitive strategies, consumer research, industry trends and usability best practices.
Knowledge of various platforms and online sales strategies and can be used to conduct digital sales or website conversions.
Familiarity with web design and a keen eye to detail.
Excellent communication and collaboration skills.
Knowledge of standard and current SEO practices
Knowledge of HTML/CSS Experience with SEO reporting
Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
Excellent communication skills
Strong organizational and leadership skills
Analytical mindset with numerical aptitude
BSc/BA in Marketing, Business or related field