• maintaining and developing relationships with existing customers via meetings, telephone calls and emails; • visiting potential customers to prospect for new buisness; • acting as a contact between a company and its existing and potential markets; • negotiating the terms of an agreement and closing sales; • gathering market and customer information; • representing the organisation at trade exhibitions, events and demonstrations; • negotiating variations in price, delivery and specifications with managers; • advising on forthcoming product developments and discussing special promotions; • liaising with suppliers to check on the progress of existing orders; • checking quantities of goods on display and in stock; • recording sales and order information and sending copies to the sales office; • reviewing own sales performance, aiming to meet or exceed targets; • gaining a clear understanding of customers` businesses and requirements; • making accurate, rapid cos