Sr.seo

Practical Requirements 
Communicating with clients, helping them understand relevant metrics, what we do, and the progress of their project 


Create highly refined keyword strategies that lay the foundation for the rest of a client's SEO project
Performing thorough, detailed website analysis, identifying current problems and opportunities, with a focus on crawlability, site architecture and site content
Performing competitive research, identifying what the client's competitors are doing right, what they're doing wrong, and how these tactics influence the client
Participating in strategic brainstorming sessions and leading the team in the creation and execution of off-page campaigns that drive awareness, build buzz and indicate relevance to the search engines
Staying up to date on current industry practices, news, and algorithm updates
Training other employees in on-page and off-page SEO
Beneficial Skills 
A working knowledge of HTML & CSS 


The ability to write coherent, compelling copy that is not only keyword-rich, but also user-friendly
An understanding of social media and its role in SEO
Experience with Google Analytics, a variety of content management systems, and industry specific tools