Seo/ppc

The SEO & PPC Expert position is responsible for managing various SEO & PPC campaigns to ensure that they are optimized to deliver the maximum ROI for the company clients. PPC * Manage multiple PPC campaigns through Google and Yahoo. * Improve ROI for PPC campaigns through proactive bid and position changes. * Improve traffic quality through keyword research, use of negative keywords, omission of poor quality keywords. * Improve CTR through testing effective ad copies. * Should have first hand knowledge of Google Analytics. * Improve conversion and navigation paths through testing different landing pages and identifying best performers. * Run A/B Split and multi-variate PPC tests, assess outcomes and improve campaigns * Create and distribute PPC ROI reports, conversion reports, keyword and campaign performance reports * Should be updated with latest technologies.SEO * To do a complete analysis of website alongwith their recommendations. * To do in-depth keyword analysis using different tools. * Should be able to do On-page and Off-page Optimization with professional expertise. * Should be able to run linkage campaigns effectively. * Should be updated with latest technologies.
Candidate should have good hands on experience on PPC & SEO campaigns. Should be well aware of Google, yahoo, and bing.
Bachelors, Seo/ Ppc, IT, Software, SEO, PPC, SEM, SEO EXPERT, ON, IT - Software