Seo Specialist

Job Brief

We are looking for an SEO expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks primarily GOOGLE.

Responsibilities:

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Optimizing copy and landing pages for search engine optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Researching and implementing content recommendations for organic SEO success
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

Requirements:

Proven SEO experience
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics)
Experience with A/B and multivariate experiments
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM