* Lead key sales channels and marketing initiatives.
* Experience in strategic planning and execution.
* Responsible for providing strategic direction and oversight to the Sales and Marketing Leaders on all sales and marketing activities within their respective roles.
* Responsible for driving incremental product growth through various sales channels.
* Directs staffing, training, and performance evaluations to develop and control sales/ marketing programs.
* Plans, implements and communicates policies, procedures and financial budgets that result in attainment of sales objectives.
* Lead Team in Project Execution, Develop and facilitate the team to achieve the set targets and deadlines.
* Plan and coordinate public affairs, and communications efforts, to include public relations and community outreach.
* Develop new products from existent product line.
* Identifying potential partnering opportunities, aiming towards relationship building to foster sales networking opportunities.
* Plans, oversees advertising and promotion activities including print, online, electronic media, and direct mail.