Asst. Manager Digital & Conventional Marketing

As a part of our expansion plan at Visa Vertex, Lahore DHA Office, we have an opening of “Assistant Manager Digital & Conventional Marketing”
Job Description / Responsibilities:
Build, plan and implement the overall digital marketing strategy
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Plan and execute lead generation and successful conversions
Instrument conversion points and optimize user funnels
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Provide PPT presentations to corporate clients
Requirements and skills
BS-BBA/MS-MBA degree in Digital Marketing or a closely related field
At least 2 years working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience of managing digital marketing budgets
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools
Experience in setting up and optimizing Google AdWords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Excellent presentation skills
Willing to travel within and out of the city occasionally